Pay Per Click Advertising (PPC)
You can see 20% to 80% increase in Profits and ROI after working with us.
A Leading PPC Management Agency
CITEC is a reputed company in pay-per-click (PPC) advertising management. We can help you achieve your digital marketing goals by utilising our PPC management expertise. With personalized PPC services, you can reap the benefits of increased brand visibility, new traffic, and lower costs.
Remember that pay-per-click advertising can be extremely complicated. If your PPC campaigns aren't properly set up, you'll quickly discover how easy it is to spend money on ads and not see any leads or sales. While this article is a good starting point for those new to pay per click, we at SEO Inc. recommend looking into a PPC Management solution, which is more cost-effective for most businesses.
Pay Per Click Marketing Services
Pay per click is a paid advertising model used by brands to increase brand recognition, promote offerings, and gain traction with a specific target audience. PPC is an essential component of your digital marketing services. CITEC, a leading PPC marketing agency, offers a variety of PPC management services to assist you in taking your business to the next level.
Our digital marketing team's certified specialists conduct an in-depth evaluation of your current and previous PPC efforts to identify gaps and redirect your PPC strategy for greater ROI.
Our PPC experts use a variety of tools to learn about your TA's search habits. We constantly refine the keyword list based on this to improve search performance and optimise digital marketing efforts.
Our experts combine Search Engine Optimization development with PPC campaigns to increase lead consistency with strong headlines, high-performing keywords, engaging content, and specific CTAs. Furthermore, we can use Google Analytics to examine and track user patterns, as well as optimise the landing page.
On average, 41% of clicks go to the top 3 paid ads on the search results page.
51% of searches are longer than 4 words.
95.3% of clicks go to the top 4 results.
Why Use PPC Advertising
PPC traffic is more likely to convert
Search traffic converts at a higher rate than other types of traffic. For most websites, search traffic has the highest conversion rates. By optimising your website for search engines, you are positioning your company to gain more conversions.
It increases revenue, sales and leads
This appears to be the benefit of PPC advertising that resonates the most with business owners. PPC advertising boosts revenue, sales, and leads. PPC advertising drives conversions as long as you provide excellent products or services.
It is measurable
PPC marketing is trackable. You can easily calculate your return on advertising investment. You can monitor which advertisements, keywords, or ad placements are generating the most revenue. Conversion tracking can be installed to track the number of conversions you receive.
It is extremely targeted
PPC marketing is highly targeted. Keyword targeting is similar to organic search. However, as an advertiser, you will have access to more advanced targeting options. You can target your ads in a variety of ways. You can target hundreds of keywords at once. People can also be targeted based on their online behaviours and interests.
It will boost your website traffic
PPC advertising can significantly increase the traffic to your website. You have the ability to drive hundreds of thousands of clicks to your website. The best part is that the people who are clicking on your ads are genuinely interested in your company.
PPC Delivers Immediate Visibility
Unlike SEO, PPC produces immediate results, potentially generating Page 1 rankings in Google when the ads are activated. Having your brand listed on popular search engines boosts its credibility. Consumers expect big brands to be prominently displayed on Google, so what happens if you're not on the first page?
Frequently Asked Questions
Yes, we can! Our expert team is always keeping up on the latest trends to optimize Google Business Profile listings successfully, especially with the rise of zero-click searches. We make sure you have the local authority you need to give you the best visibility in your markets. To find out more, check out our Local SEO services.
The answer is dependent on your business type, industry, and primary way of capturing leads and traffic. Our knowledgeable team can help you narrow down the best services our SEO agency offers and make sure they align with your overall conversion, traffic, and ROI goals.
There are several ways to measure the effectiveness of SEO, and it ultimately comes down to your company’s goals and how you define success with a marketing campaign. We help craft the right metrics to prioritize and improve them over the course of an SEO campaign. Common KPIs can include keyword rankings, search engine results page (SERP) visibility and Share of Voice, and increases in organic traffic and goal completions. More mature SEO programs can optimize for areas like organic share of voice and higher quality web behavior of organically-sourced site traffic. Our team remains in constant communication with you to report on the right mix of KPIs for your business model and stages of SEO maturity as an SEO campaign progresses.
SEO can be a slow burn. It takes time to see sustained SEO results, if you have done it the right way. On average, we start seeing directional organic traffic gains in the first 6 months and significant year-over-year growth after 12 months. An experienced SEO company like CITEC can help map out the game plan and timelines while setting expectations you can depend on.
Getting organic users to your site is just the start. We analyze your customer journey to ensure we have a thorough SEO strategy mapped out to every step of the sales funnel, so the organic traffic we build can be ready to take the right actions depending on where they are on their journey. Providing your visitors with quality content that answers their questions, addresses their needs, and genuinely helps them feel confident with your business are great ways to keep them engaged and primed to convert. In addition to great content, optimizing the user experience of the site (Core Web Vitals, mobile optimization, form placement, etc.) can help turn that traffic into conversions.
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